Toys R’ Us is now closed.
Not for the day or for a holiday, but for good.
Saying that is heartbreaking even if I never got a single toy from that store that I used as a way to motivate me to do other things, like playing outside.
As a kid I really never got what I wanted and that is completely okay with me.
Just seeing Toys R’ Us around was enough for me to keep dreaming and appreciating life in and of itself.
As an adult, my kids are beyond spoiled but I definitely try to instill the core values of my upbringing even if it was rare for me to even step foot in the one iconic toy store that is now closed.
How crazy is that?!
Well that’s what is going on thanks to other businesses that have taken the world by storm.
Walmart is one thing but Amazon is a whole different story.
But even with the crazy competition, I do think that they had a chance at surviving if they made some simple changes to their strategy.
What Toys R’ Us Could and Should Have Done
As an online marketer, I can appreciate a physical business and the hard work that is needed to keep things going.
From the actual place of business all the way down to the marketing.
The first thing that everyone born before 2001 knows when they hear of a “toy store”, they think Toys R’ Us.
Not Amazon or Walmart.
That alone is a powerful thing and something they should’ve used to their advantage.
The one thing that needed to be done and could have saved their business is just a minor adjustment to their prices and maybe even a few “sales”.
You have to remember that the people in charge of bringing these kids to the store is…
When I walk into a Toys R’ Us store as a now grown adult with children of my own, I can’t help but say “wow, that’s really expensive” when I look at a toy that one of my kids want.
We then head back out of the store to look for alternatives.
This then leads to the Walmarts and online shopping, which usually ends with me purchasing it there instead due to the lower prices offered elsewhere.
Can you imagine how many other parents thought the same thing?
I would rather lose a couple of bucks to gain a customer that will most likely be a repeat buyer rather than lose them forever.
It is sad that they closed their doors but it was bound to happen without any changes.
Only now do you see “sale”, “clearance”, and all that stuff when it could’ve been done a long time ago.
They let everyone else win without putting up a fight.
Toys R’ Us is very much like the Duncan’s Toy Chest (from Home Alone) and I’m sure kids all over are bummed about everything.
The joy you see and feel when it comes to an iconic toy store is always a good feeling and it is really sad that they are no longer around.
I’m sure this will be a phase and everything will be back to normal but it is never good to see brands disappear that everyone has grown to love.
If they were planning on closing in the first place I think they would have been better off selling since the day they saw their competitors taking over, which is a really, really long time ago.
At the end of the day, all good things must come to an end whether we like it or not, although we might not like it.
Goodbye Toys R’ Us and thank you for allowing us to feel good about life, especially when it came to Christmas.
Your stores might be closed but we will always remember what the best toy store really was.
It’s definitely too late now, but why couldn’t you drop your prices?